What is CRM?

The system of record for customer relationships.

A Customer Relationship Management system holds contacts, their history and the state of any deal or case. Getting call outcomes into it automatically is what stops a conversation from being lost the moment it ends.

This is an industry glossary. A term defined here is not a statement that Drop AI provides it — see the pricing page for what is included.

Webhook

An HTTP callback that delivers events to your system.

Lead capture

Recording a prospect's details and intent.

Post-call analysis

Reviewing what happened after a call ends.

Call operations

More in this category

Call routing Skills-based routing Warm transfer Cold transfer Handoff Escalation Queue Overflow After-hours answering Answering service Virtual receptionist Outbound dialling

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