What is Branded calling?

Showing your business name on the recipient's screen.

Branded calling displays a verified business name, and sometimes a logo and call reason, alongside the number on the recipient's handset. It relies on carrier programmes rather than on anything the calling system can set by itself.

This is an industry glossary. A term defined here is not a statement that Drop AI provides it — see the pricing page for what is included.

Caller ID

The number, and sometimes name, shown to the person you call.

STIR/SHAKEN

The framework that cryptographically attests caller ID.

Spam likely

The carrier warning shown on suspected nuisance calls.

Telephony

More in this category

IVR DTMF SIP SIP trunking VoIP PSTN DID Area code Toll-free number Local presence Caller ID Spam likely

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